67% of consumers were primarily influenced by word of mouth (source:
Mckinsey/Thompson Lightstone). 70% of Inc. 500 marketers are planning a word
of mouth marketing strategy next year (source: eMarketer). 50% of U.S. And
U.K. Executives indicated they are highly likely to buy a product or service
based on word of mouth (source: Keller Fay).
Word of mouth marketing, Community marketing is what we call Active
Engagement. The difference is that we engage your community in a disclosed
transparent fashion. Credibility is the key in active engagement and
transparency is the key to credibility. Active Engagement is creating a true
sense of community with your audience, not just marketing to your community.