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Active Engagement

67% of consumers were primarily influenced by word of mouth (source: Mckinsey/Thompson Lightstone). 70% of Inc. 500 marketers are planning a word of mouth marketing strategy next year (source: eMarketer). 50% of U.S. And U.K. Executives indicated they are highly likely to buy a product or service based on word of mouth (source: Keller Fay).

Word of mouth marketing, Community marketing is what we call Active Engagement. The difference is that we engage your community in a disclosed transparent fashion. Credibility is the key in active engagement and transparency is the key to credibility. Active Engagement is creating a true sense of community with your audience, not just marketing to your community.